Regardless of marketing online or in person, color impacts moods, sales, and guarantee of coming back to a particular brand. When creating your own brand, it is important to note the impact color can have on your creation and sales figures.
Tons of research has been accumulated to analyze the power of color on brands and sales. It’s a very interesting topic. I came across an incredible tweet from SocialMediaToday.com and they had this bright and colorful image that details the power of particular brands and their marketing colors.
It has been noted that
“92.6 percent said that they put most importance on visual factors when purchasing products. Only 5.6 percent said that the physical feel via the sense of touch was most important. Hearing and smell each drew 0.9 percent.”
Furthermore, Satyendra Singh takes it a bit farther as she discusses the effects of color and culture, color and gender, color and appetites, etc. She states that “People make up their minds within 90 seconds of their initial interactions with either people or products.”
Basically, you have a minute and a half to make an impact on your customers.
What color are YOU using?
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