This post will include an introduction to SEO, how to utilize it, and, at the end (as always), I’ll list some great websites I have found over the past few days for this topic.
The information available online is astounding. It’s not a question of if you find the information you are looking for, but what form do you want it in: website with a pink background, short tweet, on Google+, a WordPress blog, blogger, Facebook post, etc. With that being said, Google is used to answer over a billion questions a day compared to other search engines. When you do a search, results pop up. But what determines the order of the results? The order is established by the popularity of the website in coordination with the specific terms that were written in your question, associated with other questions, and related to other key terms.
- Understanding how key terms work with search engines is essential to increasing traffic to your website.
One of the best available tools to bloggers is learning to use SEO—-Search Engine Optimization:
What is SEO?
This technique grabs key terms from your website/blog posts to add your website to the searches’ results when someone searches with those specific key terms. The more popular you are (clicks you receive), the higher your ranking in a search result.
How do you effectively use this to bring traffic to your blog?
If you are using WordPress, make sure you have turned on the function that allows search engines to index your blog (Settings->Reading: “Site Visibility” ->Allow).
Next, when you write your blog posts, make sure you utilize the “tags” and “categories” function to the right of your blog post.
It is important to use terms that are pertinent to your blog post.
- DON’T tag high traffic terms like “Kim Kardashian” if you DON’T talk about her.
- DO use 10-15 “tags” to optimize your search result success. (Any less is too specific, any more is too broad)
One of my most popular blog posts is “Response: Why Most 20 Somethings Are DELUSIONAL“. If you Google “why most 20 somethings are delusional” or “why most twenty year olds are delusional” you’ll actually see my post show up in the first page of results. Which is pretty awesome!
- DO use your key terms as much as possible (but don’t make them every other word)
- DO utilize graphics that also are named with specific terms
Tags are also very important with other social media. Like Twitter, we just put # in front of specific terms. Another great idea: Learn the popular key terms that are popular within your network. If they have a shortened hash-tag or specific terminology, you will need to utilize these terms to draw their attention.
Asheville, NC is a great proprietor in this: they have their own twitter language to keep connected with one another! While some cities/networks don’t have this extent of language for specific key terms, it’s useful to know the terms that are most popular/most searched for the areas that you discuss in your blog in order to bring THOSE people with THOSE interests to your blog.
More helpful links: